Lexi Shu

Ting(lexi) Shu

Product designer with 3 years of experience creating accessible, scalable user experiences across AI, B2B, SaaS, and e-commerce.

Awarded Designer | TITAN, London, NY Product Design Awards.

University of Michigan '25

Explore Selected Work

AI integration

B2C

Mobile

Start Up

Smart Travel Planning
with AI-Powered Route Tracking

Designing a mobile AI Travel Planner for Gen-Z

View case study

Reduced trip planning time

43%

Increase in user retention

25%

B2B

SaaS

Web

Smart Travel Planning
with AI-Powered Route Tracking

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

View case study

Improved onboarding process

70%

Increase in user retention

25%

AI integration

B2C

Mobile

Start Up

Smart Travel Planning
with AI-Powered Route Tracking

Designing a mobile AI Travel Planner for Gen-Z

View case study

Reduced trip planning time

43%

Increase in user retention

25%

B2B

SaaS

Web

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Designed an onboarding system for a B2B SaaS DevOps platform tailored to automotive developers.

View case study

Improved onboarding process

70%

Increase in user retention

25%

B2B

SaaS

Web

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Designed an onboarding system for a B2B SaaS DevOps platform tailored to automotive developers.

View case study

Improved onboarding process

70%

Increase in user retention

25%

B2B

SaaS

Web

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Designed an onboarding system for a B2B SaaS DevOps platform tailored to automotive developers.

View case study

Improved onboarding process

70%

Increase in user retention

25%

B2C

E-Commerce

Web

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Focused on creating a user-friendly interface to streamline product exploration and purchasing for advanced rifle optics.

View case study

Usability

85%

User Retention

70%

B2B

SaaS

Web

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Focused on creating a user-friendly interface to streamline product exploration and purchasing for advanced rifle optics.

View case study

Improved onboarding process

70%

Increase in user retention

25%

B2C

E-Commerce

Web

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Focused on creating a user-friendly interface to streamline product exploration and purchasing for advanced rifle optics.

View case study

Usability

85%

User Retention

70%

HMI

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

For Cadillac Escalade 2025

View case study

Award winning

UX design Award

London Design Award

B2B

SaaS

Web

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

For Cadillac Escalade 2025

View case study

Improved onboarding process

150%

Increase in user retention

25%

HMI

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

For Cadillac Escalade 2025

View case study

Award winning

UX design Award

London Design Award

Skills

UX Design

UI Design

Product Design

Consulting

Design Systems

Front-End Development

Workshops

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

No-Code

+ More

Work Experience

Product Designer

Nomdaly

Nov 2024 – Present

UX/UI Designer

Yunti Tecnology

Aug 2024 – October 2024

UX/UI Designer

Bridges for Enterprises

Apr 2024 – Aug 2024

HMI UX Designer

General Motors

Jan 2024 - May 2024

UX Designer

The Apple Truck Co

Jan 2024 – Aug 2024

Product Designer

AITO LLC

Nov 2022 – Jan 2024

Product designer with 3 years of experience creating accessible, scalable user experiences across AI, B2B, SaaS, and e-commerce.

Product designer with 3 years of experience creating accessible, scalable user experiences across AI, B2B, SaaS, and e-commerce.

Explore Selected Work

Explore Selected Work

Smart Travel Planning
with AI-Powered Route Tracking

Smart Travel Planning
with AI-Powered Route Tracking

Smart Travel Planning
with AI-Powered Route Tracking

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

Skills

Skills

Work Experience

Work Experience

Product designer with 3 years of experience creating accessible, scalable user experiences across AI, B2B, SaaS, and e-commerce.

Product designer with 3 years of experience creating accessible, scalable user experiences across AI, B2B, SaaS, and e-commerce.

Explore Selected Work

Explore Selected Work

Smart Travel Planning with AI-Powered Route Tracking

Smart Travel Planning with AI-Powered Route Tracking

Smart Travel Planning with AI-Powered Route Tracking

Boost Feature Adoption：Gamified Onboarding for B2B DevOps Internal Tool

Boost Feature Adoption：Gamified Onboarding for B2B DevOps Internal Tool

Boost Feature Adoption：Gamified Onboarding for B2B DevOps Internal Tool

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

Skills

Skills

Work Experience

Work Experience

Smart Travel Planning
with AI-Powered Route Tracking

Smart Travel Planning
with AI-Powered Route Tracking

Smart Travel Planning
with AI-Powered Route Tracking

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool